Posts Tagged ‘WWL’

On This Day: WWL debuts in 1922

Loyola radio telegraph class at the original WWL station, circa 1920

Today, March 31, marks the 95th anniversary of WWL-Radio’s first broadcast from Loyola’s Marquette Hall. Loyola’s first wireless receiver was setup on campus in 1909 by Fr. Anton (Anthony) Kunkel using a $150 transmitter. Shortly after the University was chartered in 1912, the Wireless Radio School was established for the purposes of training students telegraphy. The school closed at the end of the 1921-1922 academic year just in time for the Physics department faculty and students to apply for a broadcast license . On March 31, 1922, Loyola broadcast its first voice transmissions (a request for fundraising support from Loyola President Fr. Edward Cummings), making Loyola the originator of New Orleans’ first ever radio program broadcast. While the call letters WWL were assigned arbitrarily, Physics Instructor and future head of the station Fr. Orie Leo Abell would use them to refer to “World Wide Loyola.”

WWL-transmitter

WWL transmitter, circa 1932. Image from WWL: AM--FM--TV; the second campus of Loyola University

WWL later made history by influencing the Internal Revenue Code with its request for tax-exempt status.

WWL station in Kenner, LA

In 1938, a new transmitter was built in Kenner, a suburb of New Orleans, near Lake Pontchartrain. While the station partially flooded in the Hurricane of 1947, it remained in use until it was again moved, this time to Estelle, Louisiana, in the mid 1970s.

WWL Station in Kenner, LA

WWL’s history is closely intertwined with that of both New Orleans and Loyola. Loyola eventually sold all of its media holdings in 1989. WWL-AM and WLMG (formerly WWL-FM) were sold for $12.85 million, while WWL-TV was purchased by Rampart Broadcasting , headed by alums J. Michael Early and Phil Johnson, for $102.85 million.

"DON LEWIS (right), crack announcer, interviews COL. BENNETT MOLTER at the army recreation center on Lake Pontchartrain. WWL carries a weekly broadcast from Camp Polk at Leesville, La., featuring soldier-talent of the third armored brigade, as well as other shows by and for the men in service."

Much more info about the history WWL at Loyola is available in a number of publications, including C. Joseph Pusateri’s Enterprise in radio : WWL and the business of broadcasting in America,  WWL: AM–FM–TV; the second campus of Loyola University (also available in the University Archives Vertical File), and Bernard Cook’s Founded on faith : a history of Loyola University New Orleans.

2002-3-21_WWL-anniversary

Advertisement for March 21, 2002 WWL-AM celebration

WWL-TV’s “Louisiana Made, Louisiana Proud” Loyola

Like many local institutions before it, Loyola University New Orleans is to be featured as a part of WWL’s “Louisiana Made, Louisiana Proud” series. From WWL:

Louisiana Made, Louisiana Proud spotlights local businesses partnering with WWLTV Channel 4 to tell the compelling stories of their past, present, and future in Louisiana.

Check out the spot below, along with the Monroe Library’s cameo!

Loyola University WWLTV Spot from Monroe Library on Vimeo.