#ForgottenBookmarks : Ask Dad, he knows

Today, Library Lagniappe is tracking the origin of one of our forgotten bookmarks.

When I first came across this 1.5 inch x 2.5-inch card between the pages of a German Bible months ago, I figured it was advertising something related to religion – possibly a hand out from a church service. A Google search months later revealed that the phrase ”Ask Dad, he knows” was actually an advertising tagline for a once popular brand of cigarettes called Sweet Caporal. As I researched further I found that this phrase was a key plot point in the Frank Capra film It’s A Wonderful Life.

The phrase can be seen on a sign hanging on the wall during the pivotal scene where George Bailey discovers his boss has accidentally mixed poison into a customer’s prescription.

Stay tuned for future #ForgottenBookmarks finds and other cool stuff found in our archives and be sure to come check out the Special Collections & Archives in person, Monday through Thursday 9-4:30.

And in the spirit of finding the wonder in the world, enjoy this musical lagniappe:

Tags: , , ,

Leave a Reply